Bank Study Brazil 2010


I have pleasure in enclosing a Customer Value study on Banks in Brazil, whereby we can tell banks why customers wish to so business with them or why they prefer competing banks. We can tell what creates value for customers and what banks must do to increase loyalty, market share, share of wallet, cross selling and to reduce migration of customers to competition, and how to increase profits. Below is a link on the summary of the findings.

We can also help you create Value. Did you know that Values create Value? So if you are honest, pay attention to corporate governance, and to the environment, and appear friendly and trustworthy to customers, then you will be rewarded with higher profits through higher prices, or higher market share. We were able to prove this at Tata Power.

So firms are tending to become Firms of Endearment, endearing themselves to their employees, customers and partners. Such firms tend to have 3 times better returns in a 10 year period than the Jim Collins’ Good to Great companies.

Read more by clicking link below

Customer Value Foundation (CVF) helps companies create and capture value at all levels, leading to increased shareholder wealth. Today, with the challenges of globalisation and uncertainty of the economy, it is important companies re-invent themselves to compete effectively. Value creation becomes a mantra for executives, leading to employee value, enhanced customer value, and value for partners, including suppliers, distributors and unions, and for owners. Our president, Mr Gautam Mahajan has written two books: Customer Value Investment: Formula for Sustained Business Success, and Total Customer Value Management: Transforming Business Thinking which describes work with the Tatas, and Godrej in India, Wisconsin Energies, State Farm Insurance, GE Capital among others, where loyalty, market share, sales, efficiency, teamwork, brand equity and profitability has increased including customer value added. CVF has also helped companies capture value from Values. We are able to transform companies from the common belief that the management and leadership role is to manage and administer rather than to create value.

We recently gave a seminar at a senior leadership program of the Aditya Birla Group, Wipro, Mahindra and Mahindra, Dr Reddy, Colgate, HDFC Bank and Genpact.

Please contact us for creating value, loyalty, and increased profits

Yours truly,

Gautam Mahajan

President, Customer Value Foundation and Inter-Link
K 185 Sarai Jullena
New Delhi 110025, India
M +91 98100 60368
F +91 11 2692 9055
T +91 11 2683 1226

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