I wanted to wish you and your family a great New Year, lots of happiness and success.
Thank you for reading my articles on value creation. I hope you have joined my group in LinkedIn called the Value Creation Journal. You will find it useful.
Do keep in touch and let us create value together. The first issue of the Value Creation Journal should come out by the end of 2014.
Best regard,
Gautam Mahajan
Big Brother: Google, Apple and Microsoft 
Recently, I had the opportunity to listen to Hal Varian, Chief Economist of Google give a talk on the economic impact of Google, and its futuristic thinking.
The Value Creation is immense. It includes social value creation, and things that are good for society. In countries like India, they also working on connectivity and infrastructure.
For the individual, there is a myriad of new apps such as Google Now. It gives you just the right information at just the right time. From knowing the weather before you start your day, to planning the best route to avoid traffic, or even checking your favourite team’s score while they’re playing, Google Now brings you the information you want, when you need it. You can also get assistance 24/7. It gives you relevant suggestions. There are Google books, Google stores. However, they say You are in control.
But are you really in control, or is Google in control of you? They have so much information about you, and so they are in control, though they try to make you feel in control.
Then there is Google Offers. Google’s Nexus phone, all tying you in to Google, through the exclusion of others like Apple/Mac or Microsoft. Not that these are behind. They all want to tie you up and stick to their products, and make it difficult for the non-savvy user to go from one system to another. Microsoft has free Xbox music on line, a cloud storage system, Infrastructure as a service (IaaS); they have bought Nokia, and have their own phone and mobile system. Apple is everywhere, from phones to pads, to laptops; from control centres to airdrops, to smarter multitasking and locational maps, information and storage of data, in stores, in music. All things that impact you on a daily basis. A form of Value Creation
Is big brother watching you? These big guys know your location, your preferences, when you like to work and on what. The list is endless. Steven J. Vaughan-Nichols in Big Apple, Big Google, Big Brother says that one way to reduce the big brother data is to have short logs.
To me, the big brother syndrome and the fact they want me to be captive to them is a big Value Destroyer. We are so captivated by the Value Ceation that we forget we are captives. And this Value destruction could cause the downfall of all the great value that is being created supposedly for us but in reality for the companies!
What is your take on it?
Call at (+91) 9971288580
Gautam Mahajan, President-Customer Value Foundation
M: +91 9810060368
Tel: 11-26831226, Fax: 11-26929055
email: mahajan@customervaluefoundation.com
website: http://www.customervaluefoundation.com

Customer Value foundation (CVF) helps companies to Create Value and profit by Creating Value for the customers, employee and for each person working with the companies.

Total Customer Value Management (Total CVM) transform the entire company to focus on Creating Value for the customer by aligning each person’s role in Creating Customer Value and getting shareholder wealth and Value.
Explore posts in the same categories: Business & Management


  1. It was very interesting to read your Article “Big Brothers:Google, Apple and Microsoft”. It is very well written and content rich. I fully agree with what you say therein.

    Value does get destroyed when there is control. Value gets generated where there is creativity. Creativity and control are more or less indirectly proportional.

    Mr Vinay Kumar

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