IIT Madras IAR – Leadership Lecture Series – Gautam Mahajan, (1968-BTME) part1 2 of 2 – YouTube

Gautam Mahajan, (1968-BTME) has delivered a lecture on Technology and Creating Value at IIT Madras, February 14, 2014

Gautam Mahajan will recount his engineering innovation experiences, and his work on how the petaloid base you see on the bottom of the soft drink bottles became a reality.

Going back to engineering basics helped Gautam make the bottle functional, and the rest is history. He also discusses the business aspects of new products with his own example of the introduction of the ½ liter PET bottle, and the lessons to be learnt.

Explore posts in the same categories: Business & Management

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