People know the Price of Everything and the Value of Nothing

Oscar Wilde said this over 100 years ago: ‘People know the Price of Everything and the Value of Nothing’. Seems like people know more than price, they know the value or benefits from a company or a product (thanks to the information revolution). Marketing is frozen in time and continues to think all people care about is price and so they say price is everything, value is nothing and work on reducing price (and if lucky, costs). Thus the emphasis on price and not on value creation. Your take? 

Your comments are welcome! 

Gautam Mahajan, President-Customer Value Foundation
M: +91 9810060368
Tel: 11-26831226, Fax: 11-26929055

Customer Value Foundation (CVF) helps companies to Create Value and profit by Creating Value for the Customers, employee and for each person working with the companies.

Total Customer Value Management (Total CVM) transform the entire company to focus on Creating Value for the Customer by aligning each person’s role in Creating Customer Value and getting shareholder wealth and Value.

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