Differentiation, Next Practices and Superiority

My last article was on Zero Complaints. If you work on zero complaints, you will differentiate yourself in the marketplace. 

But you need to go beyond, and to differentiate your offerings, and be better than your completion on them. You need to be superior to them. And that is why you have to forget about best practices and move to next practices crafted by you that distinguish you in the eyes of the Customer. And to do this you must know what creates Customer Value (and what attributes of your offering are critical to him). This becomes your Value Proposition.

So what differentiates your company (just don’t think products (more features, facets, size, clout, reach etc.; these may not resonate with the customer)) in the eyes of the Customer over competition? Do you know? How do you build on these?

Technology, products, processes and systems give a short lived edge, they can be copied and improved on. Mind set edges are very difficult to copy. Even price is a short term differentiator, unless the competition is willing to let you die due to low prices. Differentiators are people and their attitudes, trust, caring, emotional connect (Apple built a community of Apple lovers)

Certainly price is a differentiator–absent anything else, it becomes the key differentiator. Let us go beyond apparent differentiators most of your competition will use, and get to the next ones that customers notice and align with.

Contact Customer Value Foundation to learn how Can you differentiate yourself and master the art of moving from Best Practices to Next Practices.  

Call any Time

Mob: (+91) 9971288580 

Gautam Mahajan
President-Customer Value Foundation
M: +91 9810060368
Tel: 11-26831226, Fax: 11-26929055

email: mahajan@customervaluefoundation.com                                 

website: http://www.customervaluefoundation.com

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