1 day to go…3rd Global Conference on Creating Value, June 2-3, 2020

Posted June 1, 2020 by Customer Value Foundation
Categories: Business & Management

Dear Friend,

One day left to join us for a free zoom conference with leaders like Shyam Saran, former Foreign Secretary of India, Peter Varghese, former Foreign Secretary of Australia, Riel Miller of UNICEF and a Future thought leader, Prof. Yan Xeutong of China running the World Peace Forum, Marti Subrahmanyam of NYU and a distinguished Financial thinker, Jim Spohrer of IBM, Akhil Gupta, Vice Chairman of India’s largest telecom, Raman Roy an IT and outsourcing leader, Russ Klein, CEO of American Marketing Association, Prof. Katsuhiko Kokubu of the University of Kobe, Japan, and Director of the Value School. Other speakers include a DHL segment President, a food service Vice Chairman etc. see Brochure

Creating Value is essentially doing good and improving the well-being of people, environment, business and society. The Creating Value Alliance has been conducting conferences and seminars over the years and this conference is one in a series, with many more to come, supported by the Journal of Creating Value. The original dates were for a physical session in Paris which will now be on Oct 20-21. This invite is for the web conference on June 2-3, 2020 whose format is given below:

1 hour Keynote including questions and answers, 1 hour Creative Panel (including Q&A) and 1 hour for presented papers by scholars. You can join any one or all the sessions in Europe, Americas, and Asia for free. The links will be provided to those who register because zoom wants hacking to be prevented, and all zoom conferences have a password now.

Europe, Africa, Middle-East is on June 2, 2020 at 10.00am CET 

Add to Calendar : Google || Apple Ical || Outlook || Outlook.com

 

South, Central & North America is on June 2 at 11.30am EDT

Add to Calendar : Google || Apple Ical || Outlook || Outlook.com

 

Asia, Australia & Oceania is on June 3, 10.30am IST, 2pm JST

Add to Calendar : Google || Apple Ical || Outlook || Outlook.com

 

Each session will have different keynote speakers and panellists (see Brochure), and we will have a variety of topics.

In an age of runaway capitalism, globalisation and connectivity, the corona virus crisis has tempered these. The debate of what is short term and what is long term is on, and even more importantly, what will happen then.

This conference seeks to look at a desirable future, a desirable society and business mix; Sustainability and prosperity and re-define prosperity. The conference also examines what may happen and what we may be driven to and why they could be entirely different.

It is our hope that people, businesses, governments, and society will look at the future from what creates the most value in the long term and balance that by what value could be destroyed by the path we choose.

View on LinkedIn and see more in the Brochure

Do join us for the webinar. Register here

Important note: On June 1st, Zoom will switch to a different encryption method (AES256 GCB).
If your Zoom desktop application / mobile app is not up to date, you will not be able to join any Zoom sessions after May 31st.
You can download and install the latest version of Zoom fromhttps://zoom.us/download

 

Best,

Gautam Mahajan, President, Customer Value Foundation
Founder Editor, Journal of Creating Value jcv.sagepub.com
New Delhi 110065 +91 98100 60368
mahajan@customervaluefoundation.com
http://www.customervaluefoundation.com
Twitter @ValueCreationJ
Blogs: https://customervaluefoundation.wordpress.com/
Author of Value CreationTotal Customer Value ManagementCustomer Value InvestmentHow Creating Customer Value Makes you a Great ExecutiveThe Value ImperativeValue Dominant Logic
Come to the Third Global Conference on Creating Value, Oct 20-21, 2020 in Paris France and virtual June 2-3, 2020
Join the Creating Value Alliance at creatingvalue.co

Customer Value Foundation

Dear Friend,

Join us for a free zoom conference with leaders like Shyam Saran, former Foreign Secretary of India, Peter Varghese, former Foreign Secretary of Australia, Riel Miller of UNICEF and a Future thought leader, Prof. Yan Xeutong of China running the World Peace Forum, Marti Subrahmanyam of NYU and a distinguished Financial thinker, Jim Spohrer of IBM, Akhil Gupta, Vice Chairman of India’s largest telecom, Raman Roy an IT and outsourcing leader, Russ Klein, CEO of American Marketing Association, Prof. Katsuhiko Kokubu of the University of Kobe, Japan, and Director of the Value School. Other speakers include a DHL segment President, a food service Vice Chairman etc. see Brochure

Creating Value is essentially doing good and improving the well-being of people, environment, business and society. The Creating Value Alliance has been conducting conferences and seminars over the years and this conference is one in a series, with many more…

View original post 472 more words

3rd Global Conference on Creating Value, June 2-3, 2020

Posted May 30, 2020 by Customer Value Foundation
Categories: Business & Management

Dear Friend,

Join us for a free zoom conference with leaders like Shyam Saran, former Foreign Secretary of India, Peter Varghese, former Foreign Secretary of Australia, Riel Miller of UNICEF and a Future thought leader, Prof. Yan Xeutong of China running the World Peace Forum, Marti Subrahmanyam of NYU and a distinguished Financial thinker, Jim Spohrer of IBM, Akhil Gupta, Vice Chairman of India’s largest telecom, Raman Roy an IT and outsourcing leader, Russ Klein, CEO of American Marketing Association, Prof. Katsuhiko Kokubu of the University of Kobe, Japan, and Director of the Value School. Other speakers include a DHL segment President, a food service Vice Chairman etc. see Brochure

Creating Value is essentially doing good and improving the well-being of people, environment, business and society. The Creating Value Alliance has been conducting conferences and seminars over the years and this conference is one in a series, with many more to come, supported by the Journal of Creating Value. The original dates were for a physical session in Paris which will now be on Oct 20-21. This invite is for the web conference on June 2-3, 2020 whose format is given below:

1 hour Keynote including questions and answers, 1 hour Creative Panel (including Q&A) and 1 hour for presented papers by scholars. You can join any one or all the sessions in Europe, Americas, and Asia for free. The links will be provided to those who register because zoom wants hacking to be prevented, and all zoom conferences have a password now.

Europe, Africa, Middle-East is on June 2, 2020 at 10.00am CET 

Add to Calendar : Google || Apple Ical || Outlook || Outlook.com

 

South, Central & North America is on June 2 at 11.30am EDT

Add to Calendar : Google || Apple Ical || Outlook || Outlook.com

 

Asia, Australia & Oceania is on June 3, 10.30am IST, 2pm JST

Add to Calendar : Google || Apple Ical || Outlook || Outlook.com

 

Each session will have different keynote speakers and panellists (see Brochure), and we will have a variety of topics.

In an age of runaway capitalism, globalisation and connectivity, the corona virus crisis has tempered these. The debate of what is short term and what is long term is on, and even more importantly, what will happen then.

This conference seeks to look at a desirable future, a desirable society and business mix; Sustainability and prosperity and re-define prosperity. The conference also examines what may happen and what we may be driven to and why they could be entirely different.

It is our hope that people, businesses, governments, and society will look at the future from what creates the most value in the long term and balance that by what value could be destroyed by the path we choose.

View on LinkedIn and see more in the Brochure

Do join us for the webinar. Register here

Important note: On June 1st, Zoom will switch to a different encryption method (AES256 GCB).
If your Zoom desktop application / mobile app is not up to date, you will not be able to join any Zoom sessions after May 31st.
You can download and install the latest version of Zoom fromhttps://zoom.us/download

 

Best,

Gautam Mahajan, President, Customer Value Foundation
Founder Editor, Journal of Creating Value jcv.sagepub.com
New Delhi 110065 +91 98100 60368
mahajan@customervaluefoundation.com
www.customervaluefoundation.com
Twitter @ValueCreationJ
Blogs: https://customervaluefoundation.wordpress.com/
Author of Value CreationTotal Customer Value ManagementCustomer Value InvestmentHow Creating Customer Value Makes you a Great ExecutiveThe Value ImperativeValue Dominant Logic
Come to the Third Global Conference on Creating Value, Oct 20-21, 2020 in Paris France and virtual June 2-3, 2020
Join the Creating Value Alliance at creatingvalue.co

3rd Global Conference on Creating Value, June 2-3, 2020

Posted May 18, 2020 by Customer Value Foundation
Categories: Business & Management

Dear Friends,

Creating Value is essentially doing good and improving the well-being of people, environment, business and society. The Creating Value Alliance has been conducting conferences and seminars over the years and this conference is one in a series, with many more to come, supported by the Journal of Creating Value. The original dates were for a physical session in Paris which will now be on Oct 20-21. This invite is for the web conference on June 2-3, 2020 whose format is given below:

1 hour Keynote including questions and answers, 1 hour Creative Panel (including Q&A) and 1 hour for presented papers by scholars.

Europe is on June 2, 2020 at 10.00am CET
Americas is on June 2 at 11.30am EDT
Asia is on June 3, 10.30am IST, 2pm JST

Each session will have different keynote speakers and panellists (see Brochure), and we will have a variety of topics.

Page1

In an age of runaway capitalism, globalisation and connectivity, the corona virus crisis has tempered these. The debate of what is short term and what is long term is on, and even more importantly, what will happen then.

This conference seeks to look at a desirable future, a desirable society and business mix; Sustainability and prosperity and re-define prosperity. The conference also examines what may happen and what we may be driven to and why they could be entirely different.

It is our hope that people, businesses, governments, and society will look at the future from what creates the most value in the long term and balance that by what value could be destroyed by the path we choose.

Join us, and leaders like Shyam Saran, former Foreign Secretary of India, Peter Varghese, former Foreign Secretary of Australia, Riel Miller of UNICEF and a Future thought leader, Prof.Yan Xeutong of China running the World peace Fprum, Marti Subrahmanyam of NYU and a distinguished Financial thinker, Jim Spohrer of IBM, Akhil Gupta, Vice Chairman of India’s largest telecom, Raman Roy an IT and outsourcing leader, Russ Klein, CEO of American Marketing Association, Prof. Katsuhiko Kokubu of the University of Kobe, Japan, and Director of the Value School. Other speakers include a DHL segment President, a food service Vice Chairman etc.

Page3

Do join us for the webinar. Register here

Best,

Gautam Mahajan, President, Customer Value Foundation
Founder Editor, Journal of Creating Value jcv.sagepub.com
New Delhi 110065 +91 98100 60368
mahajan@customervaluefoundation.com
www.customervaluefoundation.com
Twitter @ValueCreationJ
Blogs: https://customervaluefoundation.wordpress.com/
Author of Value CreationTotal Customer Value ManagementCustomer Value InvestmentHow Creating Customer Value Makes you a Great ExecutiveThe Value ImperativeValue Dominant Logic
Come to the Third Global Conference on Creating Value, Oct 20-21, 2020 in Paris France
Join the Creating Value Alliance at creatingvalue.co

How the Pure Profit Motive Destroys Value

Posted March 31, 2020 by Customer Value Foundation
Categories: Business & Management

For years we have been discussing Value destruction. A prime example of this is given in Francesca Mari’s brilliant article on the cover of New York Times magazine called “A $60 Billion Housing Grab by Wall Street”. You can see it on:

https://www.nytimes.com/2020/03/04/magazine/wall-street-landlords.html

“Hundreds of thousands of single-family homes are now in the hands of giant companies — squeezing renters for revenue and putting the American dream even further out of reach,” the article says.

Francesca describes a potential first home buyer. “When Ellingwood began speaking to lenders, he realized he could easily get a loan, even two; this was the height of the bubble, when mortgage brokers were keen to generate mortgages, even risky ones, because the debt was being bundled together, securitized and spun into a dizzying array of bonds for a hefty profit. The house was $840,000. He put down $15,000 and sank the rest of his savings into a $250,000 bedroom addition and kitchen remodel, reasoning that this would increase the home’s value.”

For a variety of reasons including a divorce, he was unable to make payments on the mortgage and had to sell the house. The buyer turned out to be a finance company (almost like a private equity company) who found this a lucrative market to invest in and squeeze higher profits from people who had meagre means.

Francesca writes, “Before 2010, institutional landlords didn’t exist in the single-family-rental market; now there are 25 to 30 of them, according to Amherst Capital, a real estate investment firm. From 2007 to 2011, 4.7 million households lost homes to foreclosure, and a million more to short sale. Private-equity firms developed new ways to secure credit, enabling them to leverage their equity and acquire an astonishing number of homes.”

You have to read the article to see the disregard for the customer in preference to make more money. The convenience of the company comes before the convenience of the customer. And sadly, this happens to a bunch of customers who mostly can barely afford to pay the rent and are not able to do any major (and often minor) repairs. The story is one of greed and making the purpose of a company to generate more money, and not worry about creating value for the stakeholder (the customer, the employees, partners and society).

Thus a society meant to be one where people can get affordable housing could not exist for all because of such greed.

The private equity model that Francesca talks about, in general prioritizes short-term earnings and harvesting as much money as possible even if it means destroying value rather than building a solid company that creates values and results in long-term earnings.

All this could be a repeat of the 2008 financial crisis, which damaged the economy and those who were marginal home owners. Her article is a wake-up call for companies and governments to create value for people in the marginal category who have no choice but to rent.

This greed is how the economy collapsed in 2008. And this is being repeated. The problem emanates from a business strategy that tells the companies they can make more money by playing out the strategy. There is no customer strategy to ensure the customer is focused on and his wellbeing is important.

One solution is building and following a Customer Strategy.

For a long time, I have been advocating to CEOs that the starting point of a good business strategy is a customer strategy. The customer strategy and the shareholder strategy should then be used to build a business strategy/business tactics. And in today’s age both the business and the customer strategy should be adaptive to the changing future.

To many, customer strategy can appear to be redundant. But it isn’t. It is crucial if organizations want to change and become truly customer-centric. A survey of 400 CEOs showed that 33% felt that the number one issue in preventing customer-centricity was a lack of a clear customer strategy. Twenty-eight percent felt it was internal silos. Customer strategy helps break silos and creates teamwork. This happens because CXOs are part of creating the strategy. They, therefore, are part of the customer strategy. They assign customer roles for themselves and their departments. They agree to lead certain customer-related strategies. They become part of the customer-focused team. And as KPIs include customer parameters, the customer strategy becomes a practical road map to build customer value and create value for the customer.

The customer strategy should become an integral part of the business or corporate strategy led by the CEO. It will help him think about how to change the organizational structure to become customeric and drive the business with the customer in the center. It will help the CEO implement the strategy and think through moving from selling to the customer to helping him buy to becoming an extension of the customer by building an inseparable and symbiotic relationship with him. Much of this has also become more complex and intense in the fast moving world and the customer focus is much more necessary for success and adaptability.

The company needs an inseparable and symbiotic relationship with the customer. What tasks will make this happen? To be successful, the company must be dynamic, understand its customers, and exercise its right to select the customers it wishes to serve. Often this is based on customer profitability (which includes margins, cost to serve, etc.). Sometimes companies want customers who can recommend them or become brand ambassadors. But having selected the customers, companies must serve them also.

We helped several companies create customer strategies. There was a palpable change in these companies in terms of customer thinking and focus. Much value was created and many customer-centric and customer-friendly programs were implemented. This resulted in reduced complaints, increased efficiency, higher sales, and higher business excellence scores (one company in the Tata Group went from being among the lowest in business excellence to the best in the group). Of course, proper implementation of the customer strategy is a necessity to get the benefits of the customer strategy.

Strategy must build competitive advantage for the firm by creating compelling Value for Customers. Articulating why Customers will buy requires managers to examine strategy from the Customer’s point of view. It encourages them to ask how the firm’s activities deliver superior Value to chosen Customers. The firm must choose the set of activities that serve target Customers better than competitors, and shun other segments that demand incompatible activities. This is what a customer strategy will do for a company.

Many people ask me the difference between a customer strategy and a business strategy. They cannot see the difference since the business strategy is based on the market place. The customer strategy looks at the customer, his needs, and the customer opportunity. The difference can be seen from what happened in the recent meltdown of the financial markets, starting with the mortgage market crash.

The typical mortgage customer was looking for a product that would keep him safe if the prices of homes went down or interest rates went up. The mortgage company should pay attention to the customer’s liquidity and ability to pay. A customer strategy would have revealed the customer’s needs and also suggested what products needed to be created to make the mortgagee safer if prices of homes went down or interest rates went up.

The market opportunity that arose was to bundle mortgages and sell them to a bigger financial institution, thereby getting money back to give out more mortgages. These new mortgages were then bundled and re-sold from a bigger financial institution to an even larger one. The buyer of these bundled mortgages bundled more of them and sold them on to the next larger financial company. The mortgagee was no longer the real concern of the original mortgager. The paper was held somewhere else.

As you can see, the business strategy of bundling mortgages was a great idea to make money.

No one was concerned about the quality of the mortgagee and the loan. They were too busy fulfilling their business strategy of bundling mortgages and offloading them to the next person.

And what was the result? The mortgage market collapsed, because everyone took their eyes off the customer and did not have a clear-cut customer strategy, though they had a business (market-based) strategy. Often the customer was not worthy of a mortgage.
To end, we have people like iKnowtion Senior Partner, Don Ryan and SunTrust Banks SVP and Director of Client Information, Greg Holzwarth, who are saying: Customers are changing. The recent financial crisis left many consumers soured on the state of the banking industry. They are now more empowered to demand better experiences and won’t hesitate to switch banks if they aren’t happy. In response, many banks are working to rebuild relationships by learning to speak their customers’ language, to act in the customers’ interests, and improve their reputation and financial well-being in the process.

Customer strategy, specifically data intelligence, is at the forefront of one bank’s effort to be customer-centric:

  • How can I stand out from competitors in a crowded and volatile industry?
  • Who are customers? Who are my target customers?
  • What do my customers value so I can provide them the value they seek?
  • Are we creating more value than competition? If yes, then where and how? How do we improve?
  • Should I concentrate on customer acquisition or focus on share of wallet?
  • What can I promise customers and how do I keep promises?
  • What additional value can I create for customers, and those that serve them?
  • How do I find actionable insights from internal and external data?
  • How do I organize to focus on customers?
  • How do I implement customer programs
  • Who leads specific programs?
  • What will the future be? How will our customers change, and how should we?

Customer strategy also allocates customer tasks to various departments, breaking silos and making all departments have a responsibility for the customer. This builds teamwork, builds the customer priority and focus in all departments. Key performance areas can then be customer-based and incentivized. This is an extremely important reason for the customer strategy being built.

The customer strategy can then be a precursor to the business strategy.

You can see none of this was part of the corporate thinking in Francesca’s article. And the state that was to monitor the wellbeing of the citizens, abrogated their responsibility to greedy landlord companies.

Companies and governments must have a customer strategy to take care of their constituents. All this might sound like wishful thinking by companies, but customers are in their long term interest and they should avoid short term money making schemes.

Do you agree this is value destruction, and not value creation.

Best,
Gautam Mahajan, President, Customer Value Foundation
Founder Editor, Journal of Creating Value jcv.sagepub.com
New Delhi 110065 +91 98100 60368
mahajan@customervaluefoundation.com
www.customervaluefoundation.com
Twitter @ValueCreationJ
Blogs: https://customervaluefoundation.wordpress.com/
Author of Value CreationTotal Customer Value ManagementCustomer Value InvestmentHow Creating Customer Value Makes you a Great ExecutiveThe Value ImperativeValue Dominant Logic
Come to the Third Global Conference on Creating Value, June 2-3, 2020 in Paris France
Join the Creating Value Alliance at creatingvalue.co

Creating Value out of Value Destruction by COVID-19

Posted March 18, 2020 by Customer Value Foundation
Categories: Business & Management

All of us are suffering from the impact and potential future impact of COVID-19 Corona Virus or COVID-19. Such disruptive events happen often. In public life, it is like a world war, or the financial meltdown in 2008. In private life, loss of a job can be disruptive. Someone’s death may be disruptive for the survivors. For companies, such as Boeing the 737 Max tragedy was disruptive. They all destroyed value.

What are the lessons we can learn:

1. Often these disruptive occurrences can be destroyers of value, but they are also an opportunity to create value. How do we do this? First and foremost our thinking has to change from bemoaning the disruptive event to seeing how we can convert it to our advantage, without impacting our values (that is doing bad things like charging more for masks or hand sanitizers)

2. We will all have more leisure time and less hectic activity. Is this a wakeup sign that the rat race may not be necessary? A slower economic growth may not be a bad thing. Can we re-invent ourselves and our lives. Can we find more time for each other? Can we become more caring? Can we find time for each other?

Will this lead to a happier, more balanced society?

3. Our idea of management and of work has to change. Why is it necessary for office workers to concentrate in an office? For better communication? Efficiency? Our ability to manage and ensure people are working? Are on time? Are disciplined, are following the rules?

Changing this thinking, may bring the same level of efficiency with lower stress. Commute time will be reduced. Infrastructure stress on roads, on mass transport crowds will reduce. People will learn to do things remotely and probably become more self-reliant.

I am not suggesting this will come with no pain or downside, but this has its positives. Value can be created from Value destruction, by changing our thinking and releasing our creativity.

4. Internet payment and services will increase, because people would prefer less personal contact.

5. The idea of globalisation modified by glocalisation may not be the path for the future. Globalisation is a more for suppliers and manufacturers. By and large the consumers are local, although they are made to feel global because they buy goods made globally, China, India Mexico etc. Does it matter if a local product gave the same value?

How do we make that happen?
Maybe our concept of manufacturing of scale is outmoded. This requires huge manufacturing facilities and even larger distribution and supply chains.
What are the products we can make through distributed manufacturing? We may have to use technology such as 3D printing or innovative manufacturing and assembly techniques. An example is machines that can manufacture furniture on demand. They are programmed to manufacture different furniture, a table, a chair and select the raw materials. Inventory and distribution costs are reduced. Scale is no longer important.
Ask yourself, what I can do differently for the future. What is my purpose or what is the purpose of my company. How can I succeed in the future by creating value, and turning value destruction into an opportunity?

This is our global opportunity to re-invent ourselves and move from Value destruction to Value creation.

Best,

 

Gautam Mahajan, President, Customer Value Foundation
Founder Editor, Journal of Creating Value jcv.sagepub.com
New Delhi 110065 +91 98100 60368
mahajan@customervaluefoundation.com
www.customervaluefoundation.com
Twitter @ValueCreationJ
Blogs: https://customervaluefoundation.wordpress.com/
Author of Value CreationTotal Customer Value ManagementCustomer Value InvestmentHow Creating Customer Value Makes you a Great ExecutiveThe Value ImperativeValue Dominant Logic
Come to the Third Global Conference on Creating Value, June 2-3, 2020 in Paris France
Join the Creating Value Alliance at creatingvalue.co

Convert Co-Opportunity to Co-Creation to Give and Get More

Posted February 29, 2020 by Customer Value Foundation
Categories: Business & Management

The Business Roundtable and Davos both have stated the purpose of a company is to create value, not just shareholder wealth creation. Perhaps we should expand this to co-creation of value which makes more sense than just consume and dispose. Co-creation of value is implied in the Business Round Table and Davos’ New Purpose of a Company. The world has changed and sustainability is important and so we have to co-create more with our stakeholders such as employees, customers, and even competition, who in a skewed way is a stakeholder. They have an interest in our business just as we have in them.

Customer centric customer value creation is important and requires a relationship. Hence we should promote relationship through co-creation.

How many times have you missed an opportunity because you did not have the resources to take advantage of it? Resources could mean money, it could mean skills, it could mean reach etc. Thus when a friend wanted to buy a farm property in Delhi, he could barely afford the minimum 2 acres required by law. He came across an 11 acre parcel at a great price. He went to 3 other friends, and made them partners in buying the whole parcel. This was a co-opportunity which became a value co-creation opportunity when the friends actually divided the parcel into 4 pieces.

Co-creation of babies is a natural example where two different people are needed. Shared resources are becoming common, like cloud storage, using rail tracks belonging to another company to run your trains. Or sharing a teacher in a class room to co-create learning. Or sharing knowledge.

Sharing, community thinking, co-creation are natural activities. Yet, in most corporate situations where winning, driving market share and profits become the goal, we forget these natural activities, and tend to go alone, go solo.

Competition is viewed as the enemy. Build defensive and offensive strategies to beat them.

Customers are often viewed as the adversary, (message often seems to be take advantage of them).

Remember, co-opportunity should lead to co-creation and conversely, co-creation should lead to co-opportunity.

In this new thinking competition are friends, they are enablers, and they are helpers.

Customers are friends, they need us, and we need them.

To do this, a mind-set change to Value creation is necessary for the CXOs, the employees, and must be communicated to customers. In a sense we need to build a co-creation community, and we need to do everything to build or better still co-create a community. What are our needs, what are the needs of the community and our competitors? What are the shared and emotional connects we have and what are the end results we seek? Can we share a joint passion, such as sustainability? Such as uniting for charitable purposes (in India on CSR, Corporate Social Responsibility).

Internally our strategy should be very clear on co-creation and co-opportunity creation. This should translate into a purpose we want to portray to our people, our customers, our partners and our competitors, and if need be the government. We should keep our focus on the members of the community, reminding them on the purpose and the need to co-create, the co- opportunities and the end results.

Then we look at this as a project with a start (the members and the purpose) and an end, which is co-creation improving the well-being of the members (which is value creation) and ourselves. Our decisions are to be driven deliberately by the strategy, the purpose and achieving the greater good of all through co-creation.

We must empower and involve members and the community with tools, with a culture of co-creation and partnership. We must find shared interests.

What improves a co-opportunity and co-creation program is a sense of belonging and fulfilment. Am I getting something worthwhile out of this? Can I connect to my customers and my competitors without making them antagonists, but by making them partners, working towards a common and shared good (or value). Examples include App Developers for Apple or Microsoft, people who go on a co-driving experience, people who build an association with members of typically competing companies, and customers and companies. Companies often buy raw materials from their competitors. Today, many companies share R&D programs. There are many examples. Apple, MS, Amazon all creates competitive advantage through co-creation.

But we forget these in the heat of our wanting to win and not think of win-win. If you are not doing this, maybe you will think differently after this.

 

Best,

Gautam Mahajan, President, Customer Value Foundation

Founder Editor, Journal of Creating Value jcv.sagepub.com

New Delhi 110065 +91 98100 60368

mahajan@customervaluefoundation.com

http://www.customervaluefoundation.com

Twitter @ValueCreationJ

Blogs: https://customervaluefoundation.wordpress.com/

Author of Value Creation, Total Customer Value Management, Customer Value Investment, How Creating Customer Value Makes you a Great Executive, The Value Imperative, Value Dominant Logic

Come to the Third Global Conference on Creating Value, June 2-3, 2020 in Paris France

Join the Creating Value Alliance at creatingvalue.co

Creating Value and 2020

Posted December 29, 2019 by Customer Value Foundation
Categories: Business & Management

Dear Friends,

I am reaching out to my contacts and friends to thank them for their support to the Creating Value movement. If you are not a member of the Customer Value Alliance do so now at www.CreatingValue.co for free

Also, I wanted to wish you a very Happy 2020 and great times ahead.

The Creating Value movement is doing well, with conferences in 2020 in Boston, Aaalborg (Denmark), Amsterdam, Kobe, Geneva, Paris, Szczecin Poland and Osaka.

A Creating Value Centre is starting in Aalborg, Denmark and a Value School at the Kobe University in Japan.

Do let me know if we can do some programs together.

 

Best,

Gautam Mahajan, President, Customer Value Foundation

Founder Editor, Journal of Creating Value jcv.sagepub.com

New Delhi 110065 +91 98100 60368

mahajan@customervaluefoundation.com

www.customervaluefoundation.com

Twitter @ValueCreationJ

Blogs: https://customervaluefoundation.wordpress.com/

Author of Value Creation, Total Customer Value Management, Customer Value Investment, How Creating Customer Value Makes you a Great Executive, The Value Imperative, Value Dominant Logic

Come to the Third Global Conference on Creating Value, June 2-3, 2020 in Paris France

Join the Creating Value Alliance at creatingvalue.co

Watering Wet Plants

Posted November 29, 2019 by Customer Value Foundation
Categories: Business & Management

Friends,
I take great pleasure in enclosing an article by my friend Cyrus Bagwadia, former MD of Essel Propack. It is very interesting and discusses empowerment to understand and do your job well.
Best,
Gautam
Watering wet Plants-1
Watering wet Plants-2
Watering wet Plants-3
Best,

Gautam Mahajan, President, Customer Value Foundation
Founder Editor, Journal of Creating Value jcv.sagepub.com
New Delhi 110065 +91 98100 60368
mahajan@customervaluefoundation.com
www.customervaluefoundation.com
Twitter @ValueCreationJ
Blogs: https://customervaluefoundation.wordpress.com/
Author of Value Creation, Total Customer Value Management, Customer Value Investment, How Creating Customer Value Makes you a Great Executive, The Value Imperative, Value Dominant Logic
Come to the Third Global Conference on Creating Value, June 2-3, 2020 in Paris France
Join the Creating Value Alliance at creatingvalue.co

Creating Value Events

Posted November 9, 2019 by Customer Value Foundation
Categories: Business & Management

Friends,
I have great pleasure in sharing the upcoming events for the next year starting October 2019.
 Do come to these events and suggest others.
Best,
Gautam
Creating Value Announcement
Creating Value Announcement 2

Best,

Gautam Mahajan, President, Customer Value Foundation
Founder Editor, Journal of Creating Value jcv.sagepub.com
New Delhi 110065 +91 98100 60368
mahajan@customervaluefoundation.com
http://www.customervaluefoundation.com
Twitter @ValueCreationJ
Blogs: https://customervaluefoundation.wordpress.com/
Author of Value Creation, Total Customer Value Management, Customer Value Investment, How Creating Customer Value Makes you a Great Executive, The Value Imperative, Value Dominant Logic
Come to the Third Global Conference on Creating Value, June 2-3, 2020 in Paris France
Join the Creating Value Alliance at creatingvalue.co

Exciting News!

Posted October 25, 2019 by Customer Value Foundation
Categories: Business & Management

Value School in Kobe University Announced

There was exciting news for the Creating Value community when Kobe University’s Vice President, Katsuhiko Kokubu announced on October 15, 2019 that Kobe University will start a Value School from April 2020 and will be fully operational from 2022. Value will be a common platform throughout the university and provide a certification of KOBE UNIVERSITY VALUE CREATOR for students. The V School will develop educational program for businessperson and construct a collaboration network with business.

The Head of School will be Professor Katsuhiko Kokubu, Vice President of Kobe University and Professor of Finance. The Associate Heads will be Dean and Professor Hisashi Tamaki, Graduate School of System Information; and Professor Kenji Kutsuna, Graduate School of Science, Technology, Innovation and Entrepreneurship.

They will be aided by Associate Professor Hiroki Tsuruta, Office for Academic and Industrial Innovation and by Assistant Professor Keiko Gion, Graduate School of Engineering.

Kobe University defines Value as the sense of well-being, which is what we define Value as: doing good and improving the well-being and worth of people, institutes, society and companies.

Value School’s Challenge for the Future is:

  • Create a new academic and educational field on #ValueCreation
  • Construct strong international networks on #ValueCreation and entrepreneurship such as with the Journal of Creating Value, UC San Diego, Cornell University, University of Sheffield, etc.
  • Through #CreatingValues, solve social issues, and then develop local and international economy and society

When will you become part of the #CreatingValue community? Join www.CreatingValue.co

Happy to answer any questions.

 

Best,

Gautam Mahajan,  President, Customer Value Foundation

Founder Editor, Journal of Creating Value jcv.sagepub.com

New Delhi 110065 +91 98100 60368
mahajan@customervaluefoundation.com

www.customervaluefoundation.com

Twitter @ValueCreationJ

Blogs: https://customervaluefoundation.wordpress.com/

Author of Value CreationTotal Customer Value ManagementCustomer Value InvestmentHow Creating Customer Value Makes you a Great Executive,   The Value Imperative,   Value Dominant  Logic

Come to the Third Global Conference on Creating Value, June 2-3, 2020 in Paris France

Join the Creating Value Alliance at creatingvalue.co